Artificial Intelligence in Digital Marketing Course

Overview

Course Overview

In the age of automation and personalization, marketers need more than intuition — they need Artificial Intelligence and Data Tools. This AI-Powered Digital Marketing Course blends the fundamentals of digital marketing with cutting-edge AI tools and data platforms. Learn how to plan, execute, and optimize marketing campaigns using insights from tools like Google Analytics, Looker Studio, Facebook Pixel, and Natural Language Processing (NLP).

Whether you're a student, business owner, or marketer — this course will turn you into a data-driven growth expert.

What You'll Learn

1. What is Digital Marketing?

1. Understand the foundations: content, social, email, and paid media
2. Digital marketing funnels and customer journey
3. Introduction to digital channels & growth strategy

2. Search Engine Optimization (SEO)

1. On-page and off-page SEO best practices
2. Keyword research and content optimization
3. Tools for SEO audits and performance tracking

3. Search Engine Marketing (SEM)

1. How Google Ads work: Search, Display, and Shopping
2. Setting up and optimizing paid campaigns
3. A/B testing and conversion tracking

4. Google Analytics

1. Tracking and understanding user behavior
2. Setting up goals, events, and e-commerce tracking
3. Using data to improve site performance

5. Google Tag Manager

1. Introduction to GTM structure and container setup
2. Firing custom tags for events, form submissions, etc.
3. Integrating GTM with Analytics, AdWords & Pixels

6. Looker Studio (Google Data Studio)

1. Creating real-time marketing dashboards
2. Visualizing campaign performance and user metrics
3. Automating reporting using Google Sheets & GA4

7. Facebook Pixel & Ad Optimization

1. Installing and configuring Facebook Pixel
2. Tracking conversions, custom audiences & retargeting
3. Analyzing performance through Meta Business Suite

8. Google Ads (AdWords)

1. Setting up Search & Display campaigns
2. Bidding strategies, ad copywriting & targeting
3. AI-driven ad optimization using data and trends

9. Introduction to NLP (Natural Language Processing)

1. Understanding sentiment analysis, chatbots & AI content
2. Tools like OpenAI, Google NLP API
3. Applying NLP to content marketing & customer insights

Hands-on Practice

1. Campaign setup with real budgets
2. SEO audits & GTM configurations
3. Reporting dashboards in Looker Studio
4. AI-based content creation projects
5. Final capstone project integrating all tools

What You Will Get

• 100% Practical & Tool-Based Training
• Real-World Case Studies
• Assignments & Projects
• Career Support & Certification
• Lifetime Access to Materials & Updates